Saturday, September 22, 2012

Business Growth

Business Growth
Business Growth is critical in today's economy. It is important that you grow your business through customer acquisition strategies. Of course, as we all know, it is more expensive to acquire a new customer than it is to retain a current customer. Therefore, customer retention strategies are important as well, which we will touch on in a future article. Internet marketing is one cost effective way to for small businesses to generate leads, and, when handled correctly, leads turn into customers.
How to create your internet business growth strategy.
The first step is to create an online presence, so if you already have a website you are in good shape, if you don't I would recommend WordPress or similar software where you can easily make edits on the back-end. Once your online, you will want to designate a landing page for visitors that is relevant to their search. For example, if a pool company in San Diego may do a PPC (Pay Per Click) campaign to generate traffic to their website. They would want to have visitors land on a page that engages customers and provides information on pool maintenance. The goal of this page is to get visitors to take some action, whether it be enter email, make a purchase, or any other call to action that gets the visitor to opt-in. Many online marketers call this inbound marketing.
The second step is to create lead capture system. Many visitors will not buy from your site on the first visit, especially if it is the first time they have encountered your business. What you want to do is have the ability to contact them again and build trust through future communications. Many times it may take 3-5 touch points before enough rapport is build to make a sale. Your landing page should give visitors an incentive to enter their information. In our pool company example, they may offer a free pool cleaning in exchange for a potential customers name and email. Of course in order to collect on the free pool cleaning the company must collect more pertinent data e.g., address and phone number. It is much easier for the pool company to collect only name and email on the landing page, and then take the lead through a sales funnel, which leads us to the third step.
The third step is to take the lead through a sales funnel that you have in place. It all begins with an auto-responder in place to start communications right after the email has been captured. It could be a thank you email or a welcome email, it really depends on the strategy and the product or service. The important note is that communication begins with the lead. You do not want to "oversell" your business and ask the lead to buy right away. Use initial communication to relationship build, this is especially important in the B2B context. The next 1-3 emails should contain compelling content with small calls to action. For example, the pool company may ask their customer to click through a link to see their new services.
The fourth step is to close the sale and create a new customer. This step should not be too difficult if you have taken the potential customer through a series of communications that have gained their trust. In this message a strong call to action should be used and ask the potential customer for their business. In our pool company example, the company may send an email offering special pricing on pool closings to the first 50 people who buy online. The potential customer can then click right to the company website and easily make the purchase online.
The fifth, and final step to creating business growth is to focus on customer retention, and up-selling other products or services. Customers will likely continue to do business with you if they see value, but switching costs should also be considered (I can easily choose to use Google or Bing for any search). I always recommend clients to put a customer retention strategy into place, which is a whole new topic that we will discuss in future articles.
I hope that you have found this information useful and are now ready to start growing your business. If you would like to see how you can maximize traffic, leads, and sales please visit our website for more information.
Jordan Hansen is Co-founder of Green Marketing Specialists 
Company Bio:
If every business could think of ways to save money, increase exposure, and generate more customers while at the same time being environmentally conscious, the world would be a better place. Don't you want to have a dominant Internet presence like some other companies have created on google? Become more cost efficient. Measure your results. Market Eco-friendly. And most importantly, it's where 92% of your consumers are searching for you. We welcome you to a new generation of business. At Green Marketing Specialists, it's our mission to provide you with cutting edge, Eco-friendly marketing solutions to step up as the industry leader.
Specializations include Search Engine Optimization (SEO), social media marketing (Facebook, twitter, foursquare, pinterest, linkedin, and Google+), and targeted San Diego marketing through our network of forty-six concierge partners. We believe in the sustainability of the planet and donate a portion of all sales to ecotrust, an environmental, social, and economic well-being non-profit organization. Please give us a call today for a free business consultation and analysis 800-798-7949 or visit online at