4 Steps To Creating A Vision Statement
"Where there is no vision, there is no hope," said
George Washington Carver, the American scientist who became famous for finding
hundreds of ways to use peanuts.
Creating a compelling vision statement helps explain to others
where your organization is headed.
You are going to learn a how to write your own vision statement
in four simple steps, but first you need to know...
The Characteristics of a Vision Statement
Future Casting- A mark of a good vision
statement uses verbs that end with i-n-g. You will always be moving forward or
creating.
Clear and Visible- If you can't see yourself on
top of the mountain of success, you team can't either. You words must be exact.
Do not leave any room for interpretation.
Audacious- Think big or go home. Be
extremely descriptive of what you actually can accomplish with your team. One
way is to have a vision statement that is single sentence. Then create a vision
description which may lay out more details or bullet points
Time Frames- We are all bound by time and
so should your vision statement. 5 or 10 years out is a decent amount. You
could even stretch out to 15 years, don't worry how long it is. As you grow
older time will speed up for you.
Don't Confuse Mission and Vision
• A mission statement explains why the organization exists.
• A vision statement explains where you are going.
If your vision is outside your mission there will be problems.
Three types of Vision Statements
• Quantitative- A
numeric value that is very specific.
• Competitive- Beat the
biggest competitor.
• Superlative - Being the best.
4 Steps To Creating A Vision Statement
1) Get People Involved- Get others engaged in
the process. Have a group of no more than five people. Have your these leaders
thinking how the world is going to look 5 and 10 years from now.
2) "Hand the Cover Story Vision" - Pass the vision to people involved and
getting their minds wrapped around it. Ask questions like, "What is the
cover story? What is the headline? What is the description? What is the
picture? What are people saying about us?"
3) Use The Information - Identify the short sentences that you are
looking for. Put everything else in the vision description.
4) Have a Perspective - Make sure that people are set for your
team. When they see your enthusiasm for your vision it will be contagious. It
will shape their vision and strengthen their resolve through tough times.
Keep the team motivated with your vision, let them always see
your passion. As long as the vision is clear, people will continue to pursue it
with you. You can motivate team members with rewards and incentives, but
nothing beats clarity of purpose.
To learn more about Kendall Matthews and take advantage his
enjoying everyday life tips and business resources, Check out... http://www.KendallMatthews.com
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