Thursday, February 16, 2012

5 Things You Should Never Delegate

5 Things You Should Never Delegate

By Mary Wilhite

Delegation is the assignment of authority to another person to carry out specific activities. Not everything can be delegated. And the type of things to be delegated depends on your level and stage in business.

There is no shame in asking for help. As your business grows you will need an assistant. Besides that, even when you are small, you still need help so as to create more time for items that are of long-term value like reports, eBooks, courses and books.

It's difficult to do this when you are bogged down with routine tasks. Delegation allows you to use your time and skills optimally. However, here are five things you should never delegate fully.

1. Your Marketing.

If you want to build a success mobile marketing business, then you're going to the head of MARKETING.
Marketing is the lifeblood of any company. You must be the face of the company; the vision carrier; the relentless passionate man or woman who sees no obstacles that can derail a dream. Get help but be fully in charge of your marketing.

2. Your Finances.

Most mobile marketers like to make the money but are not keen on 'dealing with the money'. They feel this is the work of the accountant.
You need to have the figures on your fingertips. The cost of ads and their returns; the advertising costs of various outlets; your lead generation costs; the lifetime value of clients. These are things you need to know every day.

3. Leadership.

You will have to provide leadership to your teams. After all you are the president and what you do is likely to be noticed and interpreted in different ways. You must be aware that your team members are watching and you must be careful about your words and actions.

4. Business development.

You must mentor your long-term associates for better productivity. It is difficult to pass on the responsibility if you want the best performance from individuals who help you make money.

High performance individuals always want to evolve and develop and if you can't allow this, they will leave. They are not necessarily motivated by money.

5. Your values.

The ethics, integrity of your business and what you stand for should be something you articulate all the time. You must be committed to this and be seen to be ready to die for it. It is difficult for someone else to be passionate about your values as you would be.

About this Author

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here
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