Thursday, August 16, 2012

Sales Lead Generation and Testimonials



Sales Lead Generation and Testimonials

Very few people are aware of the power of testimonials in driving business, and this leaves those that do know how to smartly capitalize on this unconventional marketing tactic with a big advantage. The main reason why sales lead generation campaigns can deliver better results by the brand publishing testimonials of its customers is because the latter is concrete proof that the business has what it takes to get the job done.
Owing to the excess of advertising and strategic marketing tactics, establishing trust with the TG is very difficult, since everyone knows advertising is about amplification of the truth. So, when testimonials come into the picture, believing a brand is a lot easier. Also, testimonials bring into light many interesting case studies, which strengthens the belief that the brand can handle complicated cases as well. Thanks to stringent guidelines, customers know it for a fact that testimonials can't be faked, unlike advertising which can claim anything from building Rome in a day to increasing the profits of a business by 200% overnight! A sales lead generation, in simple words, is incomplete without the element of testimonials integrated into it.
Coming to the essentials of a testimonial message that drive a sales lead generation campaign, it must contain the important keywords that are relevant to the industry. For instance, if it's the finance industry, terms like fiscal growth, financial year, equity, etc. would instantly make a connection with the TG. There is a significantly high chance that a person looking for a product or services would be led to the organization's website just looking at the testimonial message via email or a banner campaign. Hence, all brands need to ensure that a respectable client is quoted, and more than half the job is done!
The next approach towards effective sales leads generation is email marketing, which entails using a compiled database to promote a product. While this process would certainly involve investment on the part of the marketer, it also has a better chance of a higher ROI, particularly in the B2C domain, where the target audience is very vast, and one can't possibly reach out to every prospect via social networking sites, at least not as soon as one would want to! There is also the case of pay per click ads, but they are the most expensive of the lot, and the chances of a better ROI are not worth the extra investment.
The Global Associates is a unique full service sales and marketing organization offering Customized Strategic and Tactical Sales Solutions to Organizations, Globally.
Phone:+1 (408) 540-6462 (USA); +91- 141- 404 7667 (INDIA)
Email: info(at)theglobalassociates.com