Friday, June 8, 2012

How Brochures Can Triple Sales



How Brochures Can Triple Sales

Brochures are perhaps the most important marketing piece to every business. They are not only the best way to properly explain your business, but also allow enough space to sell yourself. They take up enough room so that the prospect won't lose them, and also allow you to do multiple things. However, before you start making your brochures, there are still a few design principals that you must realize. Below are the top four design rules that you must think about before you get started working on your brochure.
Design - Make sure that the design is something that speaks to your customer. It will not only help in better communicating your message, but will also help in developing more copy around the design points.
Copy - Make sure that the copy is something that will be relatable by your target demographic. By becoming relatable, you have the power to better sell them on your product as well as tell a brand story. The story should tell who you are, where you came from and the story on your founder. All of the components will help in developing a better brand story as well as help in getting you point across in a variety of ways.
Shape - Try to have the shape of your brochure be as unique as possible. The more unique the more attention it will get. The more attention it gets, the higher the probability that your piece will be read. Just be sure that the shape is something that will speak to your industry. For example, a brochure for a hair salon could be in the shape of a bouffant hair style, or even a brush. Just be sure that the shape is something that is easy and specific.
Colors - Make sure that the colors inline with all of your other marketing material. That means that you should be able to have a consistent color pattern - from your bookmarks to your flyers. Everything should have the same contrasts and hues. The colors are what will speak to your branding as well as bring greater attention to your business.
When you are done, be sure that you get as much feedback as possible. This will help in not only perfecting your brochure, but will also help in your other marketing materials. After all, the feedback that you use for your brochure, can easily be applied to your other marketing materials as well - such as flyers, bookmarks, postcards and more!
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.