Friday, May 11, 2012

4 Steps To Creating A Vision Statement



4 Steps To Creating A Vision Statement

"Where there is no vision, there is no hope," said George Washington Carver, the American scientist who became famous for finding hundreds of ways to use peanuts.
Creating a compelling vision statement helps explain to others where your organization is headed.
You are going to learn a how to write your own vision statement in four simple steps, but first you need to know...
The Characteristics of a Vision Statement
Future Casting- A mark of a good vision statement uses verbs that end with i-n-g. You will always be moving forward or creating.
Clear and Visible- If you can't see yourself on top of the mountain of success, you team can't either. You words must be exact. Do not leave any room for interpretation.
Audacious- Think big or go home. Be extremely descriptive of what you actually can accomplish with your team. One way is to have a vision statement that is single sentence. Then create a vision description which may lay out more details or bullet points
Time Frames- We are all bound by time and so should your vision statement. 5 or 10 years out is a decent amount. You could even stretch out to 15 years, don't worry how long it is. As you grow older time will speed up for you.
Don't Confuse Mission and Vision
• A mission statement explains why the organization exists.
• A vision statement explains where you are going.
If your vision is outside your mission there will be problems.
Three types of Vision Statements
 Quantitative- A numeric value that is very specific.
 Competitive- Beat the biggest competitor.
 Superlative - Being the best.
4 Steps To Creating A Vision Statement
1) Get People Involved- Get others engaged in the process. Have a group of no more than five people. Have your these leaders thinking how the world is going to look 5 and 10 years from now.
2) "Hand the Cover Story Vision" - Pass the vision to people involved and getting their minds wrapped around it. Ask questions like, "What is the cover story? What is the headline? What is the description? What is the picture? What are people saying about us?"
3) Use The Information - Identify the short sentences that you are looking for. Put everything else in the vision description.
4) Have a Perspective - Make sure that people are set for your team. When they see your enthusiasm for your vision it will be contagious. It will shape their vision and strengthen their resolve through tough times.
Keep the team motivated with your vision, let them always see your passion. As long as the vision is clear, people will continue to pursue it with you. You can motivate team members with rewards and incentives, but nothing beats clarity of purpose.
To learn more about Kendall Matthews and take advantage his enjoying everyday life tips and business resources, Check out... http://www.KendallMatthews.com