Monday, March 29, 2010

How To Impress Your Potential Customers with a Guarantee

By Staff Writer

When buying products, consumers are always concerned with how genuine a product is, and how effective it is. People need to be assured of the quality expected from a product offered for sale. More often there is a promise of reimbursement in case the product does not meet the supposed standards. How does one impress potential buyers with the guarantee? Of course, there are consumers who seem to be cool with anything, and there are those who are too skeptic to believe.


One good idea is the "get your money back" warranty. There are risks that entail this process. So instead of really giving back the customer's cash, some establishments make give away a product for free in case something goes wrong. For example, a local pizza joint delivers around the metro, and they ensure that the consumers get the pizza on time. In case the delivery service gets late, the buyers will have the pizza absolutely for free.


If you do not want your potential customers to greet you with raised eyebrows, then you better convince them with realistic guarantees. For instance, if you are selling therapeutic equipment, you must demonstrate how to use it. And when people ask you about what good the product can do, give them simple, yet specific and realistic answers, like "It is supposed to relieve you of backache upon first use." Avoid making too-good-to-be-true comments, such as "You won't experience any back pain anymore." That is just so impossible.


Also, honor the deal that you give. If you promised you would repair any damages or malfunction in the product (as long as it is not entirely the customer's fault), then you must do as you said. When you serve your customers without complaints, they will come back to you.


I once had my hair rebounded in a salon. After a few days my straightened mane went back to wavy layers. I went back to the salon and they immediately remedied the problem - cost-free! Now that's what you call customer-friendly service. No doubt why there are lots of women who avail of their products. However, I also had this experience with a salon who promised me to repair for free any damage to my hair after having it relaxed. To my dismay, she did rectify the error and repeated the whole hair-straightening process, but asked me to shell out a few bucks for the supposedly-free guarantee service. That's a big no-no if you do not want customers running away from you. Guess what, I never returned to that salon.


Product guarantees are good marketing devices. And you may increase your potential customers if you exceed expectations. Instead of repairing or giving the product for free, you may also replace it with a new one. This way, the customers will feel that you prioritize them and that you put their interests on top of the list. Likewise, this strategy will make your

customers trust you more.

Always remember that your customers should be on top of the game. Serve them with honesty and promptness, and they will reward you with unfailing loyalty. That is a guarantee.