Friday, September 10, 2010
By Jack Lavis
Ever wondered how one creates image of one's business. How people relate a product to a specific company? Many times people ask for products by the company's name. For an example, if they want a blender they won't ask for 'blender', they'd just name the company. There might be thousands of other companies in the same manufacturing line but only a few are able to leave an impression on the customer's psyche. It's not always that the product of that company is an exceptionally good quality product; it's just that the company has managed well to create its brand name; rather it means the company has successfully reached the mass through the right advertising medium the right way.
When planning to start advertising your product, try to answer this question- What image do I want to be associated with my product? And this can be answered when you know which age group you are targeting.
For an example - you deal into aerated drinks, you can relate your product with freshness, energy, passion etc. So while advertising you would keep these things in your mind. Campaigns, banner postures- everything would reflect these ideas. The same applies to any product. It's important to know what image you want to render to your product.
Reflecting bubbly, chic, or sensual postures are commonplace. Going a bit on a different track can attract people. Your ideas and the related visuals should draw attention. Banner stands welcoming you to shops or roll-up posters are certainly good idea. Indeed customized banners are like value additions to your business and they draw instant notice.
In some events, may be exhibitions, canopies reading out name and other relevant information can be really beneficial. It has been observed that people are drawn to unusual things or perhaps, things differently shown. They associate your product to the way you advertise it. Going retro is also a good thought; anything that catches instant attention and it becomes irresistible for the customer to enter that point of sale/purchase. Giving a different look, it may mean using out of the box advertising gimmicks, can yield the desired output.
Just canopies is not the only promotional material, one should promote the product by other material as well such as outdoor banner stands. However to impart it a special appearance, one can go for banner stands available in atypical shapes like flag ones. Even bamboo display boards look really classy and perfectly go with canopies. Then the interiors also must be taken care of. It should follow the overall theme. Style, elegance can't be compromised and nonetheless, the point of purchase/sale should be spic and span. Product display also matters a lot. How you package, how you talk can make the difference. Apart from this, you can decide an elegant uniform for the sales people at your stall. The inviting style, posters, setting, and welcoming tone all together can write your success story.